SoarXpert Audit
CONVERSION + GROWTH DIAGNOSTIC
Audited: drewdowd.com
2026-05-19 · v0.2 · Powered by SoarXpert
drewdowd.com
$ SoarXpert audit drewdowd.com
✓ Fetched Lighthouse Mobile + Desktop scores
✓ Scraped page content (meta, h1, h2, CTAs, schema)
✓ AI analysis complete (Gemini 2.5)
✓ Report ready
— 2026-05-19 (UTC) —
Company
ABOUT

Drew Dowd is a strategic consultant and thought leader who helps individuals and organizations navigate complex problems and unlock new opportunities. His work focuses on identifying root causes, fostering innovative thinking, and guiding clients toward impactful solutions. Through a blend of strategic insight and practical application, Drew empowers his audience to achieve clarity and drive meaningful progress in their endeavors.

CONVERSION SCORE
47
out of 100
CRITICAL · ACTION REQUIRED
SEO & Audit
PageSpeed Scores
Lighthouse scores from Google
MOBILE
90
Performance
89
Accessibility
100
Best Practices
90
SEO
DESKTOP
99
Performance
89
Accessibility
100
Best Practices
90
SEO
Core Web Vitals
Mobile only · Google ranks search results based on mobile CWV
LCP
2.9 s
Warn
FCP
2.9 s
Warn
TBT
0 ms
Pass
CLS
0
Pass
SCORE BREAKDOWN
Discoverability (SEO) 9 / 25
Conversion Funnel 10 / 30
Trust Signals 12 / 20
Performance 4 / 15
Engagement / Retention 5 / 10
Actions Feed
Add llms.txt to site root (/llms.txt)
Medium Crawl
Add LocalBusiness JSON-LD to homepage head
High Schema
Compress images to WebP
High Performance
AI / GEO RECOMMENDATIONS
Add FAQ schema for AI Overviews
Medium AI
Optimize for ChatGPT/Perplexity citations
Low AI
Add canonical entity markup
Low AI
WHAT YOU NAILED
Excellent Best Practices
The site demonstrates strong adherence to best practices, achieving a perfect 100 on Lighthouse, ensuring a robust and well-structured foundation.
Superior Desktop Performance
With a Lighthouse Performance score of 99, the desktop experience is exceptionally fast and responsive, providing an optimal user experience.
Flawless Visual Stability
The website exhibits zero Cumulative Layout Shift (CLS) and Total Blocking Time (TBT), indicating a highly stable and smooth visual experience for users.
TOP 3 CRITICAL FRICTIONS
Limited Lead Generation
The absence of email capture and a low count of CTA keywords (5) severely restricts the site's ability to convert visitors into leads, potentially losing an estimated 20-30% of potential client inquiries.
Poor Search Discoverability
The lack of a meta description and JSON-LD schema significantly hinders search engine understanding and visibility, reducing organic traffic by an estimated 15-25% for relevant searches.
Suboptimal Core Web Vitals
A mobile Largest Contentful Paint (LCP) of 2.9 seconds exceeds Google's recommended threshold, potentially impacting user experience and search rankings, leading to an estimated 5-10% drop in mobile engagement.
5 ACTIONS · IMPLEMENT THIS WEEK
01
Implement Email Capture
Integrate a prominent email subscription form or lead magnet to capture visitor contact information.
Time: 1 hour · Impact: +15% lead capture
02
Optimize Meta Description
Craft a compelling, keyword-rich meta description for the homepage to improve click-through rates from search results.
Time: 30 min · Impact: +5-8% organic CTR
03
Enhance H1 Structure
Revise the H1 to be grammatically correct by adding missing spaces and make it more direct and keyword-relevant to clearly state the site's purpose.
Time: 30 min · Impact: +10% SEO relevance
04
Add LocalBusiness Schema
Implement LocalBusiness JSON-LD schema to provide structured data to search engines, enhancing local search visibility and trust.
Time: 2 hours · Impact: +10-15% local search presence
05
Improve LCP Performance
Identify and optimize the largest content element on mobile to reduce LCP below 2.5 seconds, focusing on image compression or server response.
Time: 3 hours · Impact: -0.5s LCP
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